Analog Movement’s AMX is a commuter e-bike that wishes to go quick


First, a fast rationalization of the AMX lineup. Throughout its crowdfunding marketing campaign, Analog Movement supplied the bike in three primary body shapes: Traditional, a low-step different, and a Mini model that had smaller 20-inch wheels. Backers may then decide from a couple of completely different tiers which altered a number of the primary parts. Oh, and the Traditional is also purchased as a sportier Street model with drop handlebars. The most cost effective Mini, Traditional and low-step designs may very well be reserved for €499 (roughly $592) at first. These “early chicken” offers quickly vanished, however for those who dwell in Europe, it’s nonetheless potential to purchase a restricted version (LE) model of the Traditional and low-step fashions for £1,789 (roughly $2,351) via the corporate’s retailer.

I’ve been testing the Traditional LE in a clearly Bianchi-inspired mint colour. Unique? No, however I don’t actually care. The AMX is a handsome bicycle that wouldn’t look misplaced on the streets of Amsterdam, London or Berlin. That’s despite the battery, which Analog Movement has made no try to cover. It’s hooked up to the seat tube and, from a distance, appears to be like similar to a 1-liter water bottle. In response to the staff, that was by design. If somebody is stood a couple of meters away, they may truly mistake it for a drink — a pleasant bonus if you wish to hold the bike’s electrification on the down-low. Nevertheless it additionally means you possibly can hold a contemporary battery in bag pouches that have been initially meant for water bottles.

Like VanMoof’s S3, the AMX has swept-back handlebars that encourage a extra upright driving place. Analog Movement’s hope is that individuals will spend extra time trying on the visitors round them, slightly than the piece of concrete that’s immediately forward of their entrance wheel. That can hold them safer and, if it’s quiet, give them an opportunity to admire their environment. To cite one in every of my greatest pals, the handlebar grips can really feel “just a little spiky” towards your pores and skin. I didn’t thoughts the textured rubber, although, as a result of I’m at all times sporting gloves through the UK’s colder months.

Past the grips are two plastic levers that set off the Tektro mechanical disc brakes. They have been just a little tender for my liking and squeaked sometimes within the rain. It’s potential to regulate them, although, and I think any bike store may do it in your behalf in lower than 5 minutes.

A easy bike laptop is hooked up to the left-hand facet of the handlebars. Analog Movement has upgraded this half because the pre-release bike that I rode again in October 2019. The OLED show has been switched out for an LCD panel that’s simpler to learn in brilliant daylight. The pc has additionally been moved from the middle of the bike — which was one in every of my greatest complaints with the pre-release model — so that you could hit each button with out taking your paws off the handlebars.

The OLED show has been switched out for an LCD panel that’s simpler to learn in brilliant daylight.

The AMX’s management middle isn’t flashy — not just like the VanMoof S3’s Matrix Show, or GoCycle’s System 1-inspired Cockpit LEDs — however the display gives all the fundamental data you want whereas driving. That features your pace, the present energy stage and the remaining cost. Two bodily arrow buttons change the motor stage, whereas a 3rd ‘M’ choice toggles between your present journey distance and lifelong mileage.

You’ll have to long-press an orange button on the facet of the pc to show the AMX on. However that’s it. There’s no companion app or bodily key to fret about. No rear-wheel ‘stealth lock’ or morse code-inspired button sequence. You simply press a single button, swing your leg over and go. It’s a trade-off between simplicity and safety. Sure, the AMX is less complicated to begin up and experience, nevertheless it does nothing to fight thieves. If you wish to depart this two-wheeler in entrance of a retailer or cafe, you’ll have to carry an old style lock. Perhaps two or three, relying on the placement and its fame for e-bike theft.


Whereas the AMX is on, you possibly can faucet the orange button once more to toggle the entrance and tail lamps. They’re not a part of the body like VanMoof’s S3 and Cowboy’s third-generation e-bike. However I desire them to the lights discovered on the similarly-cheap RadMission 1. The spherical headlamp on the entrance, as an example, is extra trendy than the oval-shaped one provided by Rad Energy Bikes. The tiny Spanninga backlight, in the meantime, is hooked up to the saddle, slightly than a chunk of metallic bolted to the body. The parts on the RadMission 1 are extra purposeful, nevertheless. If the lights are turned off, as an example, the again one will illuminate once you faucet the brake levers, similar to a automotive or moped. On the time of writing, the AMX has no such choice.

Nonetheless, I’m pleased with the lights that Analog Movement selected. I’m much less enthused concerning the wiring on the entrance of the bike, although. Just like the RadMission 1, not one of the cables are routed via the handlebars. Meaning all of them dangle over the wheel earlier than ducking inside a gap situated on the underside of the downtube. Analog Movement has used some cable tidies to reduce the mess, nevertheless it’s an unwelcome blemish on the bike’s in any other case clear design.

Wiring apart, there’s little to complain concerning the AMX’s look. The ultimate model has slimmer rims than the pre-release mannequin I rode again in 2018. Some will say that thick rims are cooler on a motorbike designed for the town, so why make the change? “It began off being so simple as the truth that a typical U-lock couldn’t match via a deep rim with that large tire on it,” Analog Movement co-founder Jack Chalkley defined. “Easy as that. After which after we bought the shallow rims, we realized that they have been lighter as effectively. So two birds, one stone.” Personally, these advantages are definitely worth the aesthetic compromise.


My greatest criticism with the pre-release AMX was its motor. As I discussed in my hands-on preview, It will kick in aggressively and push the bike ahead with an disagreeable jolt. Then, as quickly as I hit prime pace, it might disengage simply as rapidly. The bike was clearly highly effective, however the utility of that energy was disappointing. I might begin pedaling and immediately attain a velocity the place my footwork had zero impression. The second I finished, the motor switched off and the bike slowed down. I used to be continuously alternating, subsequently, between acceleration and deceleration. Pedal then coast, pedal then coast. It simply didn’t really feel pure. 

“We sympathize with that,” Chalkley stated. “It is one thing that we observed as effectively.” Analog Movement tackled the issue with some firmware updates. The experience is mostly smoother now, with a extra gradual utility and removing of energy. Nonetheless, the AMX is undeniably aggressive. You gained’t really feel it right away as a result of the bike isn’t quick from a standing begin. (The model I rode additionally didn’t include the corporate’s non-compulsory throttle.) After a couple of temporary seconds, nevertheless, the AMX bursts ahead like a greyhound that’s immediately been let off its leash. Even on the bottom energy stage, the motor tackles flat roads and gradual inclines with ease.

Analog Motion AMX


It solely slows down on hills, actually. And when that occurs, there’s at all times the next energy stage that can assist you out. Alternatively, you possibly can experience on the best energy setting on a regular basis. However then you definately run into the identical downside that the pre-release mannequin had. As quickly because the bike hits prime pace — and on energy stage 5, that occurs virtually immediately — your pedaling makes zero distinction. The one gear is just too low. You then have two choices: apply effort intermittently, which causes the motor to cease and begin, or pedal nonstop at breakneck pace, even for those who can’t really feel an oz of resistance.

Different AMX homeowners have observed this. “On the AMX I get minimal [or] no pedal resistance until I catch as much as the pace the motor needs to go at,” one AMX proprietor wrote within the official boards. Navid Gornall, one in every of Analog Movement’s founders, responded with: “The AMX has extra energy than others which is an intentional resolution. I hope that you just develop to like the facility and safety that top torque can provide, particularly on much less forgiving terrain and when boosting away from visitors and lycra-clad cyclists. Make sure that to smile at them as you blast off into the space.”

I used to be happier as soon as I began utilizing the facility ranges like conventional bicycle gears.

It’s actually enjoyable to sprint round on the bike’s prime pace, which is 25KMH (15.5MPH) in Europe and 32KMH (20MPH) within the US. (You may change the restrict through the handlebar laptop, so there isn’t a lot to cease Europeans from selecting the upper US restriction.) 

After some time, although, I craved a slower and extra pure driving expertise. So I rode predominantly in stage one or two, then upped the facility stage to 5 every time I approached a steep hill. I usually have a ‘set it and neglect it’ method to e-bike motors, however with the AMX, I used to be happier as soon as I began utilizing the facility ranges like conventional bicycle gears.

Analog Motion AMX


Analog Movement is aware of that some individuals have points with the motor’s tuning. Should you’re actually struggling, the corporate has launched some documentation that explains the best way to entry and alter a hidden ‘P14’ setting that alters the general stage of help.

The motor and chainring are linked by a Gates carbon belt drive. It’s cleaner and extra sturdy than the atypical chain that ships with the Metropolis and Capital variations of the AMX. Analog Movement isn’t the primary to embrace this type of drivetrain, although. Loads of rival producers, together with Cowboy and Gogoro, have adopted belt drives as a result of they make their e-bikes extra dependable — which reduces complaints and repairs — and engaging to commuters who need to cycle with out getting oil or muck on their garments.

Vary and charging

The AMX guarantees 27 miles (44KM) of assisted driving on a single cost. For an e-bike, that’s low. Actual low. As a comparability, VanMoof’s S3 can handle wherever between 37 and 93 miles (60-150KM) relying on the rider, terrain and energy stage. Analog Movement isn’t bothered by these numbers, although. The explanations are twofold. Firstly, the corporate believes that few commuters journey greater than 27 miles every day. Secondly, it’s straightforward to take the battery off the bike. You merely undo a rubber strap and raise the bottle-shaped energy pack off its plastic base. Meaning you possibly can cost the battery on the workplace or in an house distant from the bike.

Analog Motion AMX


The smaller capability additionally makes it quicker to cost. Analog Movement’s battery takes simply three hours to replenish, which is quicker than VanMoof’s S3 and solely 30 minutes longer than Gogoro’s carbon-fiber Eeyo 1s, which solely requires a tiny battery in its rear ‘Smartwheel’ hub. A smaller battery gives weight advantages, too. The AMX LE is available in at roughly 16KG, which is 2KG lighter than Cowboy’s third-generation e-bike and 5KG higher than VanMoof’s S3. You could find lighter options, however most of them depend on carbon fiber frames. The AMX, subsequently, is aggressive within the weight division, although it’s nonetheless a chore to raise up a flight of stairs.

Should you’re determined for extra vary, you possibly can at all times carry a backup battery. At £285 (roughly $377), they’re hardly an impulse buy. Nonetheless, the choice is there for those who’re planning a cross-country biking journey or work someplace that’s distant from residence and doesn’t have an easily-accessible energy socket.


The AMX is a really particular kind of e-bike. Aggressive motor. Brief-range. Zero ‘sensible’ options. How many individuals are available in the market for a two-wheeler like that? Loads, apparently. Analog Movement’s Indiegogo marketing campaign was an enormous success, elevating over $1.5 million from greater than 1,300 backers.  The corporate has already confirmed, subsequently, that many individuals are pleased with an easier and extra restrained e-bike — supplied the worth is correct. And clearly, the ‘early chicken’ offers have been sufficient to tempt cyclists that don’t have hundreds of {dollars} to burn on a VanMoof S3.

“We constructed this firm to create a product for ourselves, family and friends,” Gornall stated. “All our backers are an extension of that have.”

The LE model I’ve been driving was by no means €499 (roughly $592), although. It was initially bought for €884 (roughly $1,044), which is even cheaper than Rad Energy Bikes’ RadMission 1. At that worth level, I feel the high-end AMX is a good deal. It’s extra trendy than the RadMission, makes use of a belt drive and comes with some primary equipment together with a kickstand and fenders. In that individual head-to-head, I might select the AMX over the RadMission. 

Analog Motion AMX


At this time, nevertheless, the AMX LE prices £1,789 (roughly $2,368). That places it in direct competition with VanMoof’s S3 and Cowboy’s third-generation e-bike. Right here, Analog Movement’s sophomore effort is tougher to advocate. The tuning of VanMoof and Cowboy’s motors will swimsuit a broader vary of riders. They’ve frames with built-in lights and all types of different know-how options, resembling GPS monitoring, that Analog Movement doesn’t provide. The AMX LE solely comes out forward if weight is your prime precedence and you like an easier, extra stripped-back design.

The AMX isn’t for everybody, however neither is a Lamborghini. I’m simply glad that Analog Movement adopted via on its second crowdfunding marketing campaign and now has the prospect to make a successor. The UK doesn’t have many e-bike manufacturers, and this plucky startup has already confirmed itself to be top-of-the-line within the fiercely aggressive commuter e-bike area.

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